Fashion trend setters: it turns out we were just ahead of our time

This morning my husband passed me the Business Section of the Saturday paper and pointed me to a small article he wanted me to read. It was about the unwelcome economic results of U.S. department chains. I had read previously that Amazon was challenging the retail business model big-time, so this downturn in sales didn’t seem like a big surprise. And since neither of us is known for the impact we have ever had on retail in general (except perhaps for books), I wasn’t sure why he thought I should read it. But, what the heck, it was Saturday morning with the luxury of a full day ahead – in fact, a full weekend ahead – so why not just shut up and read it.

Shopping2It didn’t take me long to find the attraction. As my husband said, “It turns out we’ve been leading the pack all along; it’s just taken a (very) long time for everyone to follow our lead.” As the article reports, “Consumers are spending more of their money on technology or experiences, rather than clothing. That means they may wear an old outfit a bit longer than before and budget those funds toward something else.”* Wear an old outfit a bit longer, what a concept! This trend still has a ways to go to catch up with us. Depending on the author’s definition of “a bit longer”, to really follow our lead that may have to change to “a lot longer”. And, to be fair, we have not developed this fashion trend so much as a matter of budget control as a lack of interest. Or maybe as a result of frustration over styles changing for no particular reason other than to get people to buy new clothes. So it is with satisfaction and relief that I read that there are no major new fashion trends to draw buyers into the stores. [I may well be challenged on this by a few people near and dear to me, who know far more about this topic than I. In my defense, I’m only reporting on what I’ve read!]

Although nobody would call me a clothes horse by any stretch of the imagination, I like to think that I’m usually presentable in public. My frustrations arise from the way styles, available colours, and even my favourite clothing stores keep disappearing. Off and on throughout my life I’ve found stores and styles that I’ve really loved, styles that I thought looked really good on me – or at least I felt good wearing them. But then what happens: the styles change; my favourite clothes wear out; or, the perfect store actually goes out of business. It never fails.

I’m pretty good at handling things going out of styles. For example, I’m with it enough to know when it’s time to cut the shoulder pads out of a dress or jacket I just can’t bear to part with! And I’ve had no trouble just skipping buying anything new in years when the predominant new colour has been arbitrarily selected to be one that makes me look like I have the stomach flu, like peach … or a bilious shade of olive green. They may look good on a rack, but put them next to the skin one of large segments of the population and it is not a pretty picture. So if this new fashion trend to not have a trend includes not restricting new clothes to three unpleasant colours, that is a huge step in the right direction.

I’m pretty good at adapting to new fashions in a marginal sort of way. I eventually decided I didn’t want to be the only woman in the room without a scarf draped around her neck, even if it seems like a strange fashion statement for a bunch of women going through menopause. The scarves help dress up my aging clothes, so I’ve become a fan. And thanks to my office partner, I’ve given leggings a try. Boy, are they comfortable, although whether or not they’re meant for an old(er) woman is undoubtedly open to question.

I’d love to buy a new version of an old favourite when it gets too shiny – or a bit snug. But I can rarely find a replication of the look. This all makes shopping an exercise in frustration. Which is why the article my husband shared with me this morning holds out such promise. It gives me hope that perhaps the new trend is going to be that people can wear whatever they want, for as long as they can get away with it. The only problem is that this trend only works if the manufacturers keep producing the best of the past 20 years … in my favourite colours!

Picture from The Loft, Toronto’s Eaton Centre

*Quote from Lindsey Rupp (Bloomberg News) in the Globe and Mail, May 14, 2016

 

This entry was posted in Entrepreneurship & Business, Odds and Ends, Women and tagged , , , , , , . Bookmark the permalink.

9 Responses to Fashion trend setters: it turns out we were just ahead of our time

  1. Alesia Weiss says:

    I hate shopping, but one thing I don’t buy is clothes online. The couple times I did- I had to send back!! In regards to fashion-I wholeheartedly agree with your sentiments!

  2. Roy McCarthy says:

    Totally with you Jane. As a male of the species I’m pretty much not bothered until a purchase is necessary. Then I frequent Marks & Spencer (no equivalent in North America I believe) which offers off-the-peg reliable and presentable menswear.

    • Jane Fritz says:

      Maybe I’m more like the male of the species because I spent my life in a male-dominated work world, or maybe I spent my life in a male-dominated work world because I’m more like the male of the species!😉 Marks and Sparks tried to get a foothold in Toronto, without success. But I have a similar place to go, and that’s the clothing line that I find in my local grocery store!!

  3. Emilia Rodrigues says:

    Loved your post…

    Just arrived in N.B. Staying with Norm’s sister in Woodstock tonight. SNOWING most of the way from Quebec City!!! Should be home tomorrow evening. Cheers E.

  4. Well said, Robbie – I’m with you. Let’s just wear whatever we like for as long as we can get away with it. Like you, I know when not to push things – no cropped tops or high waisted jeans or anything that nutty.

    • Jane Fritz says:

      This turns out to be a more difficult strategy when you’re unexpectedly back at work everyday for 12 months, but I’ve been working very hard to stick with this trend!!😉

  5. Yeah! I recently found my own personal style . . .a cliche sport dress with hoodie hippie look and I manage to rock it everywhere. I am just going to where this until I die. I am 52.

    • Jane Fritz says:

      Thanks for stopping by, Stacy. Hmm, not a bad strategy. I have a “few” years on you, but surely the hoodie hippie look should work for all ages!🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s